Privacy Policy
Last updated: November 2025
This Privacy Policy explains how Sam Witness, operating as Samuel O'Brien / The 3rd Path, (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit our website, purchase our digital products, participate in challenges or programs, or otherwise interact with our content.
By using this website or buying any product, you agree to the practices described in this policy.
1. Information We Collect
We collect information in the following ways:
a) Information you provide directly
When you purchase the book, join a challenge, sign up for our email list, or contact us, you may provide information including:
Name
Email address
Phone number (requested for delivery + support)
Payment information (processed securely by Stripe or other third-party processors — we do not store card details)
Any messages or responses you send to us
b) Automatically collected information
When you visit our website or funnel pages, we may automatically collect:
IP address
Device and browser information
Pages visited
Referring links (including ads)
Basic analytics for improving the funnel
c) Information from ads (Meta Pixel & similar tools)
We use advertising tools (such as the Meta Pixel) to understand performance and deliver relevant ads. These tools do not give us access to your personal identifiers — only aggregated behavioural data.
2. How We Use Your Information
We use your information to:
Deliver your digital products (book, audiobook, starter kit, launchpads)
Send access links and confirmations (email/SMS)
Provide support or onboarding help
Contact you regarding your purchase or challenge participation
Improve our website, products, and advertising
Share updates, coaching invitations, or opportunities related to The 3rd Path
Send occasional marketing messages (you may opt out anytime)
We do not sell, rent, or trade your information with anyone.
3. Why We Ask for Your Phone Number
We request a phone number for one purpose:
To send you access to your purchase + a personal thank-you message from Sam, and to ensure you don’t lose access in spam.
You will not receive spam or automated sales calls.
4. Legal Basis for Processing (GDPR / global compliance)
We process personal data based on:
Your consent
Our legitimate interest in providing digital goods + customer support
The performance of a contract (delivering your purchase)
5. Data Storage & Security
Your data is stored securely via trusted third parties such as:
GoHighLevel
Stripe
Meta (for ads analytics)
Notion (for access pages)
WhatsApp (if you join the community)
6. Sharing of Information
We may share limited information with trusted service providers only when necessary to operate our business, such as:
Payment processors (Stripe)
Email/SMS service providers (GHL/LeadConnector)
Customer support platforms
Analytics tools (Meta Pixel)
They are required to protect your information and cannot use it for their own purposes.
7. Communications & Opt-Out
You may receive emails or messages related to:
Purchase confirmations
Product delivery
Coaching or challenge information
Community links
Occasional updates from Sam Witness
You can unsubscribe at any time using the link in emails.
8. Your Rights
Depending on your location, you may have rights to:
Access your information
Correct or update your data
Request deletion
Withdraw consent
Request what data we hold about you
9. Cookies & Tracking
We use cookies and analytics tools to:
Understand website behaviour
Improve funnel performance
Run paid ads
Personalize content
You can disable cookies in your browser at any time.
10. Children’s Privacy
Our content is intended for individuals 16+.
We do not knowingly collect data from children under 16.
11. Changes to This Policy
We may update this Privacy Policy occasionally.
Updates will be posted with a new “Last Updated” date at the top.
12. Contact Us
If you have questions or concerns, contact us at: